Office design & fitout : Food Strategy

FSANZ office fitout

More than just a pretty desk

M2 Shopfitters recently added a workstation (see HERE) to accommodate the growing team at Food Strategy Australia New Zealand (FSANZ). We were incredibly keen to add to the existing FSANZ office fitout, as we love their unique office design. Think: bold and calming (all at the same time!). We thought we’d dig a little deeper and find out more about what inspired their office design and how this aligns with their core purpose. Being design specialists, we knew their response would be on point. They didn’t disappoint and have given us some interesting insight!


The FSANZ purpose

Cutting edge

Food Strategy’s purpose, in simple terms, is to create tailored, leading edge strategies and designs to keep vendors in the food service industries running at peak performance.

To adequately serve this purpose, they need to foster high levels of creativity, innovation and practicality in their office. This type of office culture is influenced by a number of factors, but we are most interested in how their office design promotes this high-performing environment. As shopfitters, we know that a perfect office design and fitout creates the perfect setting for realising a business’ purpose.


The FSANZ office design

Original fitout (not by M2)

The office design for Food Strategy’s fitout began with an abstract concept, as do most designs. They wanted their office design to focus on growth, renewal, nurturing, innovation and freshness – all central to their ability in remaining current and top of their industry. This led them to their two feature colours: green and yellow. Green is most often associated with growth, wealth, nature, balance, security and progress, while yellow is optimistic and uplifting, inspiring originality and practicality in ideas. Together, these colours create the perfect environment for motivating a team focused on providing creative, innovative, practical and effective food service solutions for their clients.

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Office design considerations

Failing to plan is planning to fail

While we had the FSANZ team, we thought we should ask them…

What are the key considerations when creating an office design?

They had four main tips for people considering an office revamp:

  • Noise management
    How noise flows and disperses around an office is a key consideration when doing an office design. Noise can disrupt workers, impact on meetings with clients and create unnecessary stress. FSANZ recommends utilising noise absorbing or diffusing surfaces wherever possible.
  • Layout
    An office design should cater for convenient staff communication channels, for example, open plan vs singular offices. The best option for this will vary from business to business. It’s vital to have a clear understanding of how people communicate in and around your office, so that the best layout can be implemented to suit the flow of communication within your business.
  • Colours & textures
    As mentioned above, creating positive, productive moods through colour can be directly attributed to staff motivation and creativity. Clients and other visitors are also impacted by the colours in an office design. The moment a person steps into your office, they are making judgments about your business and what it reflects. It’s important to choose colours that accurately portray your business and its purpose. FSANZ takes the time to discuss the right colours and textures to suit your business needs.
  • Maintenance
    In one word: easy. A high maintenance office will drain funds from the business and take valuable time away from employees. An office design should allow for easy, simple, cost-effective on-going maintenance.


If you’re a foodie, you’ll find industry news galore over at Food Strategy’s Facebook page.

If you have an office that’s ready for a brand-new feel, hit up Food Strategy and their retail/corporate design branch, Retail Strategy.